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Newspaper circulation slippage continues

Circulation at the nation’s biggest newspapers dropped by an average of 2.6 percent in the latest six-month period and that trend was evident among Western New York dailies as well.

The report, covering the half year that ended Sept. 30, comes from the Audit Bureau of Circulation.

The Buffalo News was off 2 percent on Sundays to 262,507 from 267,922 from March through September and down 1.1 percent weekdays to 181,805 from 183,856. The largest area daily did show a 2 percent circulation gain on Saturdays to 185,248 from 181,479.

The Niagara Gazette saw sales decline 3.4 percent on Sundays to 33,894 from 35,109 and fall by 4.7 percent to Monday through Saturday to 17,972 from 18,874 in the same period.

With more readers defecting to the Internet, many newspapers are launching new measurement techniques that include online readership statistics.

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